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RESEARCH & CONTENT LOCALIZATION
2022

ADP

SCOPE
SURVEY & DATA ANALYSIS
CONTENT LOCALIZATION

CONTENT MARKETING

THEMES
HR & WORKFORCE
LABOR MARKET

AUDIENCE
HR MANAGERS & EXECUTIVES

SUMMARY
ADP, a multinational software and consulting company, specializes in providing HR and payroll services to clients worldwide. Recognizing the need for region-specific content, ADP developed a content strategy that focuses on creating high-value research reports on various HR, labor market, and payroll topics tailored to the needs of different markets. One such initiative was the creation of localized reports for major Asian markets, based on their annual global workforce survey.

Collaborating with Key Stakeholders:

To ensure the relevance and impact of these localized reports, ADP worked closely with key stakeholders in each market to identify pertinent, newsworthy themes. By analyzing the underlying survey data, they extracted compelling data points and statistics that were integrated into overarching narratives, offering practical advice and insights for HR managers and executives.

Localized Reports

China – Addressing Generational Differences and Biases in the Workplace

  • As China's working-age population is predicted to decline by 25% by 2050, companies must utilize the skills and experience of all workers, regardless of age, gender, or personal circumstances.

  • The research revealed significant differences in expectations, attitudes, and job satisfaction across generations, with disparities in pay, progression, and flexibility.

  • Recommendations included that companies should challenge inbuilt biases, provide equal opportunities, and invest in training and development for mid and late-career employees, promoting a diverse and inclusive work environment.

Singapore – Fostering Skills, Innovation, and the Workforce of Tomorrow

  • With substantial investments in technology and innovation, Singapore needs to prioritize human capital development, emphasizing both hard and soft skills.

  • The data highlighted challenges in acquiring new skills, differences in training and development across industries, and the impact of stress on employee performance.

  • The report posed a series of recommendations. Companies should focus on employee-manager relationships, reduce stress by offering flexibility, and consider hiring individuals with non-traditional backgrounds to foster creativity and innovation.

  • Benefits: A more creative, technologically proficient workforce can boost productivity and enhance competitiveness.

 

Conclusion

ADP's localized approach to creating research reports in the HR, labor market, and payroll domains effectively caters to the unique needs of Asian markets. By offering valuable insights and actionable recommendations, these reports empowered HR managers and executive in the region to drive success in their respective industries.

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